Philosophy
In this complicated society that we live in today, we are seeing the power to choose taken away from children with the mass production of toys, full of stereo typing, prejudice, and other limitations. So we decided to go back to the basics in our toy design and use shapes, colours, and textures instead of predecided concepts. This way, we hope to challenge children to seek knowledge and new experiences in their everyday environment. This may in turn help them strengthen their self confidence and understanding of life.
All of our toys are produced according to the fair trading philosophy where an emphasize is put on eco-friendly production, community building and human rights. We hope to create opportunities for children all over the world and fair trading can helps us achieve this goal.