We are always throwing around new ideas and working on product development. Making inventive toys is challenging and fun at the same time. We need to combine theories of children’s development, environmental ideology and our fundamental elements, surprise, humor and challenge. How can we do better and where do we start?
We have a happy industrial designer, Adalheidur Thorolfsdottir, or Heida as we call her, working on product development. She is preparing the ideology for our new baby line that grows with the child. It looks and feels great and I can´t wait to see the end result. Are you wondering what her inspiration might be? Take a look!
The designer, Heida, took those pictures when visiting Isafjordur in the western part of Iceland. It is a beutiful fishermans village but she was inspiried to make baby toys! 
This kind of looks like a baby mobile, but is a collection of odd looking old things that probably had some genius purpose.
This one - a stomac from a fish and was used to felt wool. I have no idea how they did it but I am curious to travel to Isafjordur and try to find someone that can tell me more about it. It is something about felting in airtight bags, like we do today but with plastic bags. I might just try this!
This is actually one of the first GPS´s. It was filles with fish oil and left hanging at the side of a fishing boat. When in trouble fishermen would put it into the water where it would leave a path of oil that helped other ships to find the lost one. A simple way to be inventive! SO inspiring
